We are seeking senior-level decision makers who are responsible for purchasing and evaluating enterprise storage systems, primarily solid state drives (SSDs) and hard disk drives (HDDs), to participate in a brief research survey.
If you qualify and are interested, join the community to participate. Or you can send a note to community@thinkspeed.com if you are already a member.
We are seeking professionals possessing experience with deploying and/or purchasing Marketing Automation Solutions for a study. The study is a review of marketing automation software vendors with a focus on product features and differentiators, deployment process, and overall project success.
If you qualify and are interested, join the community to participate. Or you can send a note to community@thinkspeed.com if you are already a member.
We are excited to bring in the new year by announcing some new changes we’ve decided to make to our Thinkstudies.
Option to View Study Results
Based on the feedback we received from many of you about wanting to view the results of studies in which you participate, we are introducing certain studies where respondents will be rewarded with access to study results in lieu of monetary compensation. You can read all the details in our blog post.
The study results contain slides with the aggregated survey data, a participant breakdown, and a comments section that enables study participants to engage with one another and discuss their thoughts. Take a look at what the actual study results will look like here.
Follow Up Consultations
Our customers now have the option of choosing to conduct a follow up one-on-one consultation with selected study respondents. Respondents will have the ability to choose whether or not they would like to take part in the follow up and will be compensated for their time. Ariba, one of our recent engagements, successfully conducted a follow up consultation with certain study respondents and was able to obtain an in-depth understanding of the study topic.
As always, we love to hear your feedback, so feel free to reply to this email with your thoughts and comments.
We, at Thinkspeed, would like to wish each of you a happy and joyous year ahead.
Gautham Viswanathan, CEO
Many of you have expressed interest in viewing the results of studies in which you participate. We have taken your comments to heart and are now offering studies where participants are rewarded for their time and effort by being able to access the final study results in place of monetary compensation. The process of evaluating a technology purchase is an essential part of any business, so it is crucial that technology buyers utilize the proper resources to gather accurate, unbiased data prior to making a decision.
We released some new features on our site within the past couple of weeks, mainly dealing with the redesign of the survey user interface, which we would like to share with you.
For Customers: You now have the ability to add a section description to your surveys. This can be used to provide survey-takers with additional information and help with the overall organization of the survey. We have also added the capability for you to choose whether a question should be optional or mandatory for respondents.
For Members: We have made it easier for you to see how much a study pays and when it will expire by adding two new icons that appear above the survey. There is also a new bar at the bottom of the page to help you keep track of how much of the survey you have completed, and your home page now contains information on the status of each of your surveys.
We’ll continue to keep you updated as we make more improvements to the site!
We are looking for professionals who have expertise around the technology necessary to connect everyday devices to the Internet for a study assessing the awareness and adoption for the Internet of Things within the next few years.
If you qualify and are interested in participating, let us know by sending a request to join the community or sending a note to community@thinkspeed.com if you are already a community member.
Given the billions of dollars of growth stage, buyout, and merger deals that are done in the software, IT, and technology-enabled services sectors, it’s no surprise that investment teams at venture capital firms, private equity firms, and corporate development organizations take deal evaluation and analysis quite seriously.
Investors consider a number of factors about each deal when deciding whether to invest or buy – quality of management, company growth and profitability, potential of the target market, and the strength of the business model are just a few of the many areas for analysis. Another important area, especially in the technology sector, is to understand how a company’s products are perceived by participants in its target market.
I recently spoke with Ravi Belani, a Silicon Valley angel investor, formerly with Draper Fisher Jurvetson and Bridgewater Associates. According to Belani, one of the key areas of due diligence is to understand how a company stacks up when it goes head-to-head against its competition. To understand this question, most investors and M&A professionals utilize experts within their networks, which are of course limited, and customer references, which are likely biased. Belani feels that “a scalable way still does not exist to get data-driven market intelligence.”
Guhan Swaminathan from Virgo Capital agreed, noting “Whenever we look at a deal, I speak to whoever I can in the sector but still have a lot of trouble finding unbiased and relevant opinions that are more detailed than what I can find in general industry reports.”
Of course, investors and acquirers will continue to do what it takes to ensure they are making the right decisions when they deploy capital, but there is a clear need to confidentially source market intelligence quickly and cost-effectively.
Arun Prakash, Vice President of Marketing
